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Why You Should Consider Commercial Wrapping for Your Business

Why You Should Consider Commercial Wrapping for Your Business

Commercial wrapping is an extremely beneficial means of subtle yet effective marketing that isn’t confined to advertisement slots, or specific spaces. Commercial wrapping is the kind of marketing that follows you everywhere you go, literally!

In this blog, we will show you why you should consider commercial wrapping for your business.

The UK automotive aftermarket industry is thriving, ranking fourth in Europe and ninth in the world in terms of size, and turning over an annual £21.1 billion.

The sector supports 345,600 jobs and contributes £12.2 billion each year to the economy. And it is growing: the sector’s value is set to rise to £28 billion by 2022.

That’s why we at Car Specialist Customs are here to provide you with all the information you require to get the best car customisation possible, whilst being as informed as possible.

Is commercial wrapping the same as a custom wrap?

Is commercial wrapping the same as a custom wrap?

Not exactly, although all commercial wraps technically fall under the banner of a custom wrap, not all custom wraps are commercial.

Commercial wraps are almost exclusively harnessed to advertise a business or service on a vehicle. The most common example you will find, on a day-to-day basis, is on a taxi.

Local taxi firms usually have a form of commercial wrapping on their vehicle to help their customers identify their vehicles. They also give potential customers a quick and easy way to know who they are, should they ever need them.

Although taxi firms are a common example of a custom wrap in use, the possibilities are literally endless. It all depends on your business, and if you have one or more vehicles, or know of a vehicle owner willing to advertise on their vehicle for you.

When it comes to custom wraps, these can follow more abstract or specific designs, anything that advertises a business or service, will be considered a commercial wrap.

Are there any laws about commercial wraps?

There are some laws regarding aftermarket customisation of a vehicle’s look. When it comes to commercial wraps, these are…

  • You must inform the DVLA and your insurer if the vehicle has new customisations on, especially if the new design has altered or significantly covered the original paintwork to a different colour.
  • The wrapping should not be obscuring important areas of the vehicle such as the head and tail lights, in addition to the number plate etc.
  • The wrapping must not be done in a way that impersonates a government or emergency service vehicle or organisation.
  • The wrapping material must not significantly limit the reflectivity of your vehicle.
  • The wrapping must not contain any explicit imagery, or offensive wording.

Why you should consider commercial wrapping for your business

Why you should consider commercial wrapping for your business

Commerical wrapping is vital for any business looking to entice potential new customers. Marketing takes place in a multitude of different formats. A commercial wrapping for your business is the equivalent of driving past a billboard, the only difference is this billboard is on a vehicle.

Commercial wrapping is especially helpful for businesses with their own fleet, whether this fleet travels in the local area or beyond, it can be an incredibly helpful tool to advertise your business outside your more popular channels.

So outside of having new eyes on your business, what are the practical benefits of having your vehicle commercially wrapped?

  • It is not permanent, so if anything changes, or you are selling the vehicle, you can have the commercial wrap removed.
  • Depending on the complexity of the design at play, and the size of the vehicle, commercial wrapping can be relatively cheap considering its long-term effectiveness.
  • As clichéd as it might sound, a vehicle with a commercial wrap could drive past somebody who was literally looking for a business like yours.
  • Depending on how your commercial wrap is done, there can be options to apply PPF around it, which can protect the vehicle from scratches, light scuffs and dirt/dust.
  • Marketing solutions are usually quite pricey, and are sometimes, if not usually, a financial commitment. Whereas a commercial wrap is a cost-effective solution, as long as you look after the vehicle and its wrapping, it will be unlikely that you need to replace the wrapping.

Can I do a commercial wrap myself?

Unless you have the range of wrapping colours you require, in addition to the stencilling and additional equipment and space needed, you can not do a commercial wrap yourself. If attempted without the right means at hand, you can end up with a failed, unprofessional looking wrap.

Does a commercial wrap need maintenance?

Yes. Like any vehicle wrap, a commercial wrap will need maintenance, though it depends entirely on the size of the wrap, so you should consult your installer regarding the maintenance required. 

Generally, a commercial wrap should stay away from high pressure hoses, and non-vehicle wrap friendly soaps. In most cases, a gentle wipe down with a soapy sponge can be enough to maintain the effectiveness of the vehicle wrap.

You may still be able to use a car wash, as long as you can ensure their services are friendly towards vehicles that are wrapped or have some wrapping on them.

What is the best way to apply a commercial wrap?

Going through an established vehicle modifier is the best way to get your vehicle wrapped. This is because their experience, along with the equipment they have on hand, leads to less room for any error.

Car Specialist Customs holds combined years of experience in wrapping vehicles of various shapes and sizes, Our wraps have a warranty for 3 years, ensuring quality and longevity. We have one of the most professional vehicle wrapping processes.

So when we wrap your vehicle, we make sure to…

  1. Discuss what kind of wrap you want, and where you would like it.
  2. Measure the vehicle / relevant areas where the wrap will be applied.
  3. Clean the vehicle / relevant areas before applying
  4. Begin our process of application to your vehicle
  5. Inform you of any maintenance / dos and don’ts when it comes to the longevity of the wrap.

Enquire for your commercial wrap today

Enquire for your commercial wrap today

Our team members at Car Specialist Customs are extremely passionate and proud of the multiple services and products we provide for the people of Greater Manchester and beyond.

As a fully insured and approved installer, catering to the needs of vehicle owners of Greater Manchester and beyond, we are proud to let you know that we offer services for the following:

Personalisation:

Protection/Security:

Featuring the brands, Pandora, ScorpionTrak, Meta Trak & SmarTrack, we’ve included affordable, and premium products to suit the needs of our customers. With finance options available, and the option of installation, head to our website to get your quote!

We will always go above expectations to make your car feel special to you. With even more services and options becoming available in the future, Car Specialist Customs is the home of making any car unique, secure and special.

See what we can do for you today, we hope the details we shared have helped you decide to take a step forward in personalising your vehicle with our unique service.

In this blog, we aimed to have displayed why you should consider commercial wrapping for your business. Whilst also providing supplementary information that can help you make an informed choice when it comes to investing in customisation options for your vehicle.

Want to get in touch? You can find us right here:

WORKSHOP:

Unit 30

Caldershaw Centre

Ings Ln

Rochdale

OL12 7LQ

OPENING TIMES:

Monday to Wednesday – 10 AM—7 PM

Thursday – Closed

Friday to Sunday – 11 AM—7 PM

TELEPHONE:

07523 971347 (Mon – Fri: 8:30 am – 6:00 pm)

EMAIL:

info@carspecialistcustoms.co.uk

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